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Running Your Blog on Autopilot with AI & Automation (Step-by-Step Guide, Part 4/4)

Stop copy-pasting from ChatGPT, Start creating at scale

It’s already the last newsletter in the series: “Run Your Blog with AI”.

We have already taken a deep dive into the following topics:

How exciting! However this newsletter is going to be a bit technical than creative. If you’re very interested in using a system like this, you can also hire me to help you.

Why run AI with automation?

AI with ChatGPT is useful, but still requires a lot of manual labor.

  • Writing prompts from scratch every day

  • Copy pasting information from a doc to chat

  • Giving feedback

  • Copy pasting output to a new doc

Not the most optimal way to go about it. Especially if you’re working on something that’s repetitive.

What we are building is different. You will only have 1 job: to put in keywords. After that the entire process starts and you will get a final article, ready to be published.

The magic formula

So it won’t matter if you have 1 input or 1000 inputs, it will just generate without any intervention from you.

We will use the following tools:

  • Airtable: a database tool where we will control and store everything.

  • OpenAI API: this allows you to use the ChatGPT software without using their chat interface.

  • Zapier or make.com: This allows us to let Airtable and the OpenAI API talk to each other.

  • (If you want to publish directly): a Website CMS like Wordpress or Webflow. (Not in this newsletter. However, I can help you with this.)

This is what it will look like:

  1. You put in your inputs (for example: keywords for an article)

  2. Airtable combines your inputs, your static info (like Tone of Voice and target group) with your prompting (from the last couple of newsletters)

  3. Airtable sends all that info towards the OpenAI API via Zapier or Make.com

  4. You get back your amazing outputs (outline, article and images) in Airtable, ready to be published. All within 5 minutes.

Ready? These are the steps:

  1. Setting up your Airtable with all your information

  2. Getting your OpenAI API ready

  3. Connecting everything together via Zapier or Make.com

  4. Testing to make sure everything works

1. Setting up your Airtable with all your information

Think of Airtable as a Excel Spreadsheet, but on steroids. It’s perfect for storing data in a structured way.

Airtable looks complicated, but it’s worth learning. Here’s some YouTube videos about it:

All these things below here will be fields we need to make within Airtable.

From the first newsletter, writing an outline first. This is what we need to make room for in our Airtable.

  • SEO keywords

  • Target Audience - Prefilled with your info

  • Company context - Prefilled with your info

  • Call to Action - Could be dynamic but also prefilled

  • Blogging format - Prefilled with your info

  • The final prompt format - Prefilled with the above inputs

  • The Final Article outline result

From the second newsletter, our Human Like Writer:

  • Results of researchGPT

  • Examples for your tone of voice

  • Results of the Tone of Voice Analyser

  • Principles of a good article

  • Persona of your writer

  • The final prompt format - Prefilled with the above inputs and outline

  • The Final Article Result

From the third newsletter, creating engaging Images:

  • Results of image brainstormer

  • Prompt for DALLE

  • Results from DALLE

Next to this, you want to set up a checkbox or dropdown phase to make sure you have a trigger for when you want the entire sequence to start.

2. Getting your OpenAI API ready

Follow these steps to get an API key:

  1. Sign up or log in: Go to the OpenAI website and create an account.

  2. Access the dashboard: Once logged in, navigate to your OpenAI account dashboard.

  3. Go to the API Keys section: In your dashboard, find the API Keys section. This is usually in a side menu.

  4. Create new key: Click on “Create New Key” or “Generate” to create a new API key.

  5. Save your key: Your new API key will be displayed. Make sure to save it securely as you won’t be able to view it again. If you lose it, you'll need to create a new one.

You’ll need to put in a payment method. No worries though, you only pay for when you actually use the API. For the costs, check this page.

Not sure if you prompts give you the output you want?

You can still experiment within the OpenAI playground. This is where you can test and simulate the calls that you would make via the API.

3. Connecting everything together via Zapier or Make.com

If you’re not used to doing this, follow some tutorials online.

You need to do the following to make sure you can get started.

  • Connect Airtable Base to your account

  • Connect your OpenAI key to your account

Now you define the flows you need:

  • 1 flow for writing your blog article outline (triggered by your checkmark)

  • 1 flow for your researchGPT (triggered by new blog outline)

  • 1 flow for writing your article based on research (triggered by new research)

  • 1 flow for image brainstormer and images (triggered by written article)

I won’t go into detail on this on this newsletter. If you would like to see specific tutorials on this, let me know by replying to this email!

Example of a writing flow in Zapier

4. Testing to make sure everything works

Time for your first test run! Check to make sure you get consistent quality and outputs.

If you want to be more hand-ons, you can also make sure that you can check the outline before it goes into writing etc. All so you can increase quality.

From this point, the possibilities are endless:

  • You can create a GPT to control your Airtable database, you just ask for a new article and the GPT starts the entire process.

  • You can write a 1000 articles in 1 go, based on an export from Semrush.

  • Build this also for Instagram posts, Twitter/X threads, newsletters, etc.

That’s it! You’re good to go.

But it’s quite complicated isn’t it?

Yes. It’s a lot. But it doesn’t have to be for you. You can do 2 things to ease your life:

1. Hire me to build your Content Flow with AI

I’ll work with you to make a system that integrates with your already existing workflows that will save you an incredible amount of time when creating content.

2: AI First Content Management System

Pre-signup the software platform that I’m building which makes this entire process extremely easy and straight forward. I’ll keep you up to date on the process and the details. I’ll just need your name, company and email adress via this LINK.

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